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  • Writer's pictureAvanlee Fisher

Tips to Creating a Successful Content Schedule

Updated: Feb 15, 2023


Two business coworkers working side by side on a blog content schedule in front of their laptops with papers and pens

Online content is a critical aspect of marketing and growth as a business. Without content, you lack the ability to connect with your current and potential customers, as well as advertise your expertise, market your products and services, and improve your SEO. Here are several simple strategies to creating a successful content schedule, especially if you feel like you are running out of ideas for content.


Consistency


The most important principle of a content schedule or calendar is consistency. Consistency equals stability. Consistently publishing online content will reveal other valued characteristics of your business, like trustworthiness, orderliness, unity, creativity, and professionalism. Consistency, while important, can be a difficult attribute to master. Just like any habit, it takes time and effort to make producing content a regular, steady task.


Rather than relying on pure determination and willpower to get your content published consistently every week, create a content calendar. Your content calendar should look far in advance—three months, six months, or even a whole year in advance—so that you don’t have to stress coming up with content topics each week (another task on the lengthy to-do list). Plan a specific day and time to get your content written and published. Planning content in advance helps make writing content a habitual process. Plus, it will be advantageous if you want to follow certain ongoing themes over a period of time.


Use Past Content


Creativity is a not a strong suite for everyone. Most people feel that, by a certain point, they don’t have any more ideas for new content. If this is you, know that you are not alone—and that there are ways to spark greater creativity as you are generating your new content schedule. One option that will make it easier to come up with new content ideas includes using past content. Now, when I say this, I do not mean that you should be republishing old blog or social media posts word-for-word; rather, you can use old content to get ideas for new content.


For example, if you have a blog post that talks about ‘three things you should be doing to improve your health’, you can take those three subjects that you discussed and create three separate blog posts focusing in-depth on each of those three subjects. Or, if you posted something in the past on social media, look at the hashtags you used and try to create a new, separate post based on one of those hashtags.


Teamwork


It is difficult to create a content schedule on your own. Creating a content schedule or calendar takes a lot of creativity and planning—both of which can be augmented through the use of teamwork. There may be ideas or strategies for content that you have never thought of before—but your teammate has. Therefore, converse with your marketing team, your managers, or even your employees for ideas. Contact a marketing consultant for further input. If you do not have these resources, you can always converse with those who you trust and respect, like a family member, friend, or colleague. Don’t be afraid to even reach out to your clients for topics that they would like to learn more about, if appropriate.


Each one of these ideas has the potential to aid you as you create a content schedule. If you are running out of good ideas for content, utilize past content and others’ ideas to generate more varied content. Be sure to schedule your content in a way that will allow you to post consistently. Consistency is key to showing your customers that you can be trusted as a business.


Need help creating a blog content schedule and blog content that is specialized for your business? Then contact us at InContext Creations for a free quote and one free article today!

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