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  • Writer's pictureAvanlee Fisher

Small Business? How to Make SEO Your Best Friend

Updated: Feb 5, 2023

business man working on marketing project data on laptop

First of all, you may be asking, what is SEO? SEO is an acronym for search engine optimization. Search engine optimization is a process whereby people increase traffic to their website.

For example, when you are looking for a service or product—or even an answer to a question—you may hop on a search engine like Google, Yahoo, YouTube, etc. Immediately after your search, certain websites will pop up on the first page of your search results. In being on the first page, these websites attract greater amounts of traffic, as well as higher quality traffic… I mean, who is going to spend the time scrolling through pages and pages of search results? Of course it is the first results that are going to attract more attention.

But how did these websites make the first page of your search results? No, it isn’t random luck: It is search engine optimization. Continue reading to learn how you can increase traffic to your business website using SEO.

Incorporate Keywords

As part of your SEO strategy, you will want to research and use keywords. Keywords are certain words and short phrases that should be used frequently within your online content in order to drive customers to your website. Keywords represent the type of words that your target clientele would be most likely to search for in reference to your business products and/or services.

So, for example, if you offer traveling services or information, keywords may include vacation, international flights, and luggage. But how do you know what keywords to use? A keyword research tool will be your best bud given that these tools help you know what words or phrases people are using most frequently in their internet searches. There are many free options, as well as inexpensive options for small businesses that are on a tight budget. As a general rule, you should strive for a list of 20-50 keywords.

Be Unique, But Not Too Unique

As a small business, it can be tricky competing for space on the web with larger companies and big brand names. Nevertheless, every business—no matter how small—offers something unique to its clients. Perhaps you sell a common product or service, but of higher quality. Or perhaps your products are greener. Or maybe you offer your customers a unique niche or you live by a unique mission statement. Whatever it is that makes you different, use that to your advantage.

When incorporating keywords into your web pages and marketing materials, like blog articles, it is important that you choose keywords that cater to what you uniquely offer as a business. For instance, going back to the travel example, just because “road trip” is a highly ranked keyword on Google doesn’t mean you should use it as a keyword. If you don’t offer services or products in relation to road trips, then using this keyword purely because of its high volume will only bury your website underneath thousands of more relevant websites.

Nevertheless, being too unique and only using obscure, low-volume keywords won’t get you anywhere close to that first page either. So, embrace the unique aspects of who you are, but don’t choose such unique keywords that you remain obscure.

Offer High-Quality Content

Some businesses are so focused on increasing their SEO ranking that they neglect to actually publish anything good on their website. Their website is so full of keywords that it appears “scammy” and incomprehensible to readers. Therefore, don’t let quantity replace quality.

Yes, you should be incorporating your keywords, but not so much that it detracts from your message. Be aware that your online content shouldn’t only attract traffic to your site, but that it should motivate potential customers to stay on your website. If you are running out of ideas for content, play around with visual information, like infographics, photos, and videos, or engaging written content, like blog posts. If customers view your website as poor quality, then you won’t end up getting the loyalty, trust, and sales you are looking for. Therefore, in summary, incorporate high-quality content as much as you publish consistent and frequent content.

In conclusion, a big part of succeeding as a small business is learning how to navigate the world of SEO, or search engine optimization. If you can learn how to appropriately do this, your website will become a hub for potential sales and SEO will become one of your most loved marketing tools.

Publishing blog posts is a great way to increase traffic to your site. Click here to learn how InContext Creations can help you boost your presence on the web with high-quality, written content.

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