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Digital Marketing Platforms that Business Owners Love

Updated: Feb 5, 2023



Three asian co-workers discuss marketing strategy in front of laptop


As a small business owner, you are probably constantly on the lookout for inexpensive yet effective marketing tools. No business can succeed without marketing, but few small business owners can afford the exorbitant fees of marketing bigwigs. Luckily, you don’t have to spend a fortune to implement a sound marketing strategy. Here are three excellent marketing platforms that will fit any budget.


Facebook

Facebook is not only the largest social networking platform in the world, but it is also free! With almost 3 billion monthly active users (MAUs), Facebook is a platform with enormous viewer potential. Facebook is the ideal place to build brand identity, broaden your outreach, and connect with customers. With Facebook, you get to show your target audience the personal side of your business. You can use it to share all forms of media from images, videos, how-to’s, and more.

If you want to take your Facebook marketing one step further you can purchase Facebook ads. These ads come with performance measuring tools, demographic targeting, and ad testing.


Google

Google offers several forms of marketing, including Google My Business, Google Ads, and Google AdWords (now called Google Ads Keyword Planner).


Google My Business

This free tool lets you manage your profile on Google Maps. You can include your name, address, phone number, and hours of operation. Simply set up and manage your profile through Google.


Google Ads

Google Ads only charges you when your customers take a desired action. This could be a click to your website or a phone call. Google will customize your ads to a target audience, track your results, and let you set your budget.


Google AdWords (Now Google Ads Keyword Planner)

Google AdWords is a free SEO keyword research tool. Once you are logged in, you can use the Discover New Keywords wizard to guide you through the keyword-finding process. The free version gives you ranges for keyword search volumes and other general analyses. For more specific data, you will need to pay to run a keyword campaign.


Blogs

The best place to use your SEO keywords is in your business blog. Incorporating high-volume keywords into your blog content improves SEO rankings, increases website visibility, and boosts traffic. Your blog will also grow your customer base with compelling content. Use your blog to build connections with your followers and to expand your outreach.


Your digital marketing plan will go further when you utilize popular platforms such as Facebook and Google. Once you’ve got a handle on those, creating a business blog will take you to the next level. The best thing you can do is throw everything you possibly can at your digital marketing strategy.


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