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  • Writer's pictureAvanlee Fisher

3 Things Small Businesses Can Do to Increase Traffic to Their Website

Updated: Feb 5, 2023

Female consumer entering her credit card information on her computer to make an online purchase

Bringing traffic to your website is incredibly important, especially if you own a small business. By increasing customer engagement with your brand, you will more effectively engage with your target audience, attract repeat customers, and generate more sales. But what specific things can a small business owner do to increase traffic to their website?

Embrace Social Media

Everyone is on social media these days; so, if you want to catch the eye of potential customers, you and your business should be on social media too. The trick is to use the right social media platforms to increase online engagement with your brand. If you are a business whose products or services cater to traditional customers rather than other businesses, you may want to use image-heavy social platforms like Facebook, Instagram, TikTok, or Pinterest. Images and videos tend to grab people’s attention more than words alone.

Keep a Business Blog

A business blog plays a twofold role: First, it helps customers engage with your brand by providing entertaining and informative content related to your business. Secondly, publishing blog content regularly on your website increases your SEO ranking. In other words, it improves your website’s visibility by having it show up more on people’s search result pages. The more your website shows up on the first page of people’s search results, the more likely they will show interest in your brand and click on your site.

Improve Your Site’s Navigability

Have you ever clicked on a website only to leave it because it took too long to find the information you were looking for? Or, did you exit the site because it appeared disorganized, “scammy,” or cluttered? If your website isn’t easily navigable or clear, customers are more likely to leave your site to find another, thereby reducing your overall traffic. To ensure that potential customers engage with your website, be sure that all information can be found in no fewer than three clicks. And make sure that your webpage content is clear, concise, and easy to understand—as well as aesthetically pleasing.

As a general rule, be sure to diversify that strategies you use to increase traffic to your website. As you embrace a multiplicity of strategies, you will reach out to potential customers in nuanced ways. Doing so will help you boost your customer base, as well as grow your business in every regard.

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