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  • Writer's pictureAvanlee Fisher

3 Important Components of SEO that People Forget About

Updated: Feb 15, 2023

Woman working on editing her business blog on her mobile phone and laptop

SEO is on the forefront of most business owners’ agendas. Without a high SEO ranking, businesses struggle to maintain the visibility and traffic that they need for success. While many are aware of the basic ideas of SEO, a good majority tend to take for granted many critical elements of SEO. Here are three components of SEO that business owners tend to neglect and how you can implement them in your marketing strategy today.

Keyword Research

Many businesses are familiar with the role that keywords play in SEO. They may have a list of several different keywords that they intend to incorporate into their online content and marketing. But keywords can either increase online traffic by twofold—or it can increase it by tenfold. Which would you rather? Yeah, the more the better, right?!

Keyword research is an important component of SEO that many neglect to incorporate. Extensively researching potential keywords rather than just creating a list of relevant keywords from the top of your head will help you to greatly increase your online traffic—tenfold. Rather than just creating a simple list of keywords that relate to your industry, it is essential that you take the time to more deeply expand your keyword research and integration. Ideally, you should have several variations for every keyword. For example, if one of your keywords is ‘health’, you may find there to be other highly-searched variations including “health equity” or “my state of health.” Incorporating multiple variations of a single keyword will allow you to expand your outreach to potential customers. Fortunately, there are plenty of free or low-cost keyword research tools to help you do so.

Mobile Friendliness

SEO is taking a big step toward mobile SEO and, if you are not on board, you are going to get left behind. In other words, if your website is not mobile friendly or catered to mobile audiences, then you are going to struggle reaching your ideal number of customers online and your SEO ranking will decline. As much as it can be a pain to renovate and change, it will be well worth your time to ensure that your website is completely compatible for mobile audiences. After all, we are living in a time where nearly everyone has a little, electronic device in their pocket. One easy way to ensure that your website is mobile friendly is to take a free mobile-friendly test online. Just plug in the URL to your business website and—voila!—you will receive a simple analysis on your website’s mobile-friendliness.

Now, what if your website is not as compatible to mobile users as it should be? Here are a couple of easy things you can do today to make your website more mobile friendly: First, ensure that every element of your website can be reached in no more than three clicks. In other words, your website must be easily navigable and simple. Second, try to mitigate the number of pop-ups and ads that may distract customers or keep them from reading important text. Lastly, ensure that your website speed is optimal for mobile users. One way of doing this is by compressing any large-sized images or files.

Quality Links

While some business owners are aware of the importance of links, many small businesses neglect the importance of links all together. Backlinks increase traffic to your site by taking customers from other relevant sites to your site. The key to building a good backlink profile includes prioritizing the quality of your backlinks just as much as the quantity. While good links can help increase your SEO ranking, bad or spammy links may end up hurting you more than helping you. In few words, you want links with good value, as well as high authority links. Furthermore, make sure that you are diversifying your links. If you want to increase your online traffic, building a quality backlink profile for your business is a necessity.

SEO is all about staying ahead of your competition and bringing traffic to your site. If you are not willing to implement these three simple strategies, you may struggle maintaining a sufficient presence on the web. Do not underestimate the importance of keyword research, a mobile-friendly website, and a quality backlink profile. Doing so will help you claim your space on the web and boost your brand like never before.

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