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  • Writer's pictureAvanlee Fisher

3 Content Writing Mistakes You Should Fix NOW

Updated: Feb 15, 2023

Female blogger working on laptop

In consistently publishing online content, your website will most likely experience an increase in visibility, traffic, and revenue. Nevertheless, in order to truly improve your brand and achieve the greatest success possible, quality content will be just as important as quantity. You may be posting new content every day, but if your content doesn’t indicate quality, your potential customers will not trust your products or services.

What you say reflects who you are as a business. Therefore, if your online content seems cheap, inexperienced, unfocused, or unprofessional, then your customers will likely see your business as cheap, inexperienced, unfocused, or unprofessional. In other words, it may be time to touch up on your content writing to make sure that you are publishing quality just as much as quantity. But how?

The following are several common, content writing mistakes that you should fix today in order to boost your website or blog’s aesthetic.

Your Content Doesn’t Cater to Your Audience

Publishing content that does not cater to their primary audience of interest is one of the number one mistakes that businesses make. If your content writing is not directed at your readers, then your readers grow disinterested and bored. Furthermore, you appear uninformed or unexperienced. One of the best things that you can do to increase the quality of your online content is to reframe it in a way that increases its attractiveness to potential customers—and if you are not actually familiar with your intended audience, then it will be impossible for you to do so.

Take the time to get to know your audience using interviews, various types of demographic collection techniques, and surveys. Research who your competitors are and identify their audience. Discover your niche so that you can cater your content writing—including your tone, style, and visual displays—to your intended customers. In doing so, your audience will better identify with your brand and develop greater trust in your expertise.

Your Content Isn’t Focused or Clear

Do you feel that your content is all over the place, jumping from idea to idea—category to category? Unfocused or unclear content writing is a big no-no. When people are looking for a quality good or service, they expect simplicity and straightforwardness. But when your content lacks focus or clarity, it makes your business seem scattered, cluttered, and inexperienced. One of the best things you can do to improve the attractiveness of your online content is to keep it relatively short, easy to read, clear, and focused.

One of my favorite ways of ensuring clear, concise, and focused writing is by creating an outline. This outline can be as detailed or as simple as you would like. Write down the basic, over-all message—or, in other words, the message that you wish your audience to gain. Then, write down the purpose of your message. Is it supposed to be persuasive? Informative? A bit of both? Next, list several main points that you would like to address, but try to keep it to a minimum so that you are not covering too much material which dilutes your message. Depending on the level of detail, you can list subpoints underneath each main point. Finally, take a step back from your outline. Do each of your ideas relate to each other? Do your main points and subpoints stay focused on your primary message and purpose?

Your Content Isn’t Relevant

Relevancy is a fine line between choosing topics that are both popular and nuanced. Nobody wants to hear something they have already heard a hundred times before—but no one likes to read content that isn’t relevant to their current situations either. So, a smart thing to do is to publish content on nuanced areas of a more popular topic. Doing so will help you appear knowledgeable, experienced, and professional. But how do you know if a topic is relevant enough?

One tactic is to research people’s questions on the given topic. Knowing common questions on a certain topic of interest helps you see what people are both interested in, as well as lacking information on. Then, devote your content to answering these common questions. When you can show that you are aware of your audience’s needs and can answer their questions, you will look much more qualified.

When focused on increasing their SEO, many businesses concentrate on quantity of online content rather than quality. Nevertheless, both are extremely important. Apply the concepts in this article in order to improve the quality of your content writing. As a result, your customers will trust that your brand offers the high-quality, professional, and trustworthy products or services that they deserve.

InContext Creations prides itself on writing inexpensive, high-quality blog articles to help businesses boost their brand and claim their space on the web. Visit us here to learn more about how we can help you and your business grow!


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